We felt so honoured when Burj Al Arab Hotel approached us to design and create an exclusive collection of beach towels just for them.
The idea for the collection was a perfect combination of our high quality towels and the unique designs, which were inspired by the luxurious interiors of the only 7 star hotel in the world. This allowed Burj Al Arab hotel guests to gain exclusive access to a new range of beach towels that can't be found anywhere else.
To get started, we totally immersed ourselves in the Burj Al Arab brand and what it represents - we wanted the hotel guests to feel like they’re taking a part of the hotel back with them after their stay.
We developed a selection of cotton, terry and round towels, and we incorporated the signature Burj Al Arab metallic gold colour for the packaging, which was the perfect finishing touch.
We also wanted the towels to be available for the guests lounging on the gorgeous pool terrace and beach, so we designed and produced a bespoke mobile trolley to make it easier for the guests to purchase whilst getting their tan on.
The towels are now available in 3 locations within the hotel:
- The Burj Al Arab Boutique
- Spa Boutique
- Pool Boutique
Hidden Gem Round Towel
Aqua Dream Palace Round Towel
Sunset Horizon Round Towel